![]() ![]() ![]() Shunfeng Best, part of the express delivery and logistical services group Shunfeng, has taken the lead in forming the “global beauty products” concept, where businesses carefully select and sell food items that are thought to be beneficial for female beauty. ![]() As was written in one online editorial about wine shopping, “The end of the year can’t come quickly enough to buy that special gift for your best girlfriend, so buy her a bottle of fine wine in celebration of the ‘Best Friends Festival’ to drink at your next girls’ night in, instead.”Īccording to sales reports from e-commerce platforms, the rate at which female consumers purchased wine increased far more than that of male consumers, with the number of users growing 62% from the previous year The “March 7 th Girls’ Day” and “International Women’s Day” holidays are closely linked to this phenomenon, and have therefore become a major e-commerce battleground. Societal and economic development have given women more independence in their careers and with their finances, and these changes have given rise to a new economic phenomenon – the “she-economy.” In China, March belongs to the ladies, and many stores and e-commerce platforms will offer promotions and discounts aimed at female consumers during the first week of the month. Top-quality red wines are an especially bright spot for sales during the Spring Festival shopping season, as wine sellers issue a nonstop stream of promotions and “buy one get one” discounts for online shoppers. JINGPAI LABEL EXPERT FREEOver the past few years, major e-commerce platforms have also come to rely on integrated free trade zones to develop resource advantages, as they are able to gather top products from around the world to sell to Chinese consumers.Īn extensive range of wines from France, Italy, New Zealand, Australia, Chile, and nearly 100 other countries and regions are made available for purchase by consumers, and an enormous number of consumers made purchases of such items during last year’s Spring Festival shopping period. Whether it is a rich and aged baijiu, or a smooth and gentle wine, all are essential additions to the shopping cart for the Chinese during the Spring Festival shopping season. Therefore, consumers will often take advantage of the seasonal discounts and promotions offered during the Spring Festival shopping season to stock up on good wines in anticipation of visiting with loved ones throughout the season. Since ancient times, drinking alcoholic beverages has been a popular method for the Chinese people to express their joy and happiness throughout this holiday season, especially for gatherings of friends and family where alcohol is seen as an absolutely essential part of the celebration. Spring Festival (Chinese New Year) Shopping Period January 1 through the Spring FestivalĪs its name implies, the Spring Festival shopping period is a seasonal event created by the major e-commerce platforms to mark the celebration of, and preparation for, the Spring Festival in China. So, what are some of the major sales holidays observed by China’s e-commerce platforms? Grab your calendar, because wine sellers and consumers alike will not want to miss these opportunities. Instead, the key to sticking out among the competition in the Internet sales game is marketing increased brand recognition and sales volume can be achieved through active participation in any activities being run on the platform and an innovative and engaging marketing style. When establishing e-commerce websites for a brand, there is no single right answer to the question of which platform to choose – setting up shop on Jingdong, Taobao, Tmall, or any other major platform can all be effective. As traditional wine companies continue to break into the e-commerce scene in China, developing websites to focus on their particular wines, the competition for online sales through these platforms is intensifying daily. ![]()
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